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It feels like just yesterday we where watching our kids Facebooking to their teenage friends about TwilightTwilight reviews
, or observing in horror as our college students posted rambunctious pictures of long inebriated nights.
And although there’s still a staggering amount of this tween and young adult activity that fueled the start of facebook, a new trend is rising.
Suddenly of seemingly no where, the 55+ group has got a fever for facebookFacebook..
That’s right Facebook is more than just a teenagers clique site and there’s proof.
This data may come to a surprise to some, but it seems more like common sense to the experts @The RE Agency. Regardless the information is extremely useful for anyone trying to tap into social media. An analytics’ company named iStrategylabs has recently released the demographics stats from Facebooks’ Social Ads platform and what they’re showing us is a rising trend in the ages accessing the popular social network site.
As seen in the chart below, the growth percentage for ages 35-54 has grown 109% while 18-24 grew only 4.8% between January and July 4th. And which age group showed the most increasing interest in Facebook? Not tweens or even Facebooks’ jump off point: high school and college students, but rather their their older counterparts. The 55+ group grew a staggering 513.7%, from 954.680 to 5.8 million in 6 short months.
Facebook Demographics Statistics 2009
It’s especially important to note that the largest percentage of users are in the 35-54 demo which leads me to believe that if iStrategyLabs results are accurate Facebook might have just graduated… with an MBA.
Congratulations Facebook!
Seriously though, what these results really go to show us is the immense capability Facebook has a communication tool that appeals to an extremely varied demographic. Young or Old it’s a great resource for research, promotion, and general branding with any age group.
It’s the power of 200,000,000 + users…
Are you there yet?
Sheila
Social Media Communications Specialist @ The RE Agency
