Considering Marketing with Social Media? 3.1 Billion Dollars Says You Will.

The numbers aren’t surprising.

According to the most recent Forrester Study it’s been forecast that the investment total in Interactive Marketing will increase to 55 billion dollars by 2014, of which 3.1 billion will be destined for Social Media. This means a 21% of the total investment will be dedicated to SEO and SEM, Email Marketing, Social Media, and mobile phones, meanwhile marketers will reduce their traditional marketing budgets significantly, “overall advertising budgets will decline”. As far as social media is concerned, we can see that the growing rate will increase by 34%, faster than any other form of online marketing.

As stated by Forrester, this change in marketing philosophy will bring momentous changes to the industry. On one side we’ll see considerable cuts in publicity budgets in general and the death of obsolete agencies, who are already beginning to suffer significantly in this investment downturn. On the other hand we’ll see the rise of more precise mediation tools in comparison to those used in traditional media, ultimately putting Marketing budgets to better use.

Basically, we’re seeing the transformation of our industries happen before our eyes at an alarming rate and it’s a transformation we should all prepare for, in due time.

Which it’s safe to say, would be right… now.

Sheila

Social media Communications Specialist @ The Re Agency